Premier recruitment platform for reaching savvy consumers from niche markets.
Has recruiting right consumers for surveys, focus groups and interviews become your biggest painpoint in marketing research?
We don’t try to recruit niche consumers from general public channels anymore. Low-incidence consumers have high concentration in their own exclusive communities. We know exactly where to find them.
Working directly inside and with members from business associations, professional bodies, special interest groups via online and offline communities, we invite savvy consumers who are active in their respective communities.
Our Advantages
Recruitment has traditionally relied on multiple layers of small personal networks to reach a targeted audience, and every added layer adds cost. We reach out to big networks directly, and take the unnecessary layers out.
We recruit from business association networks, which attract the active and knowledgeable members of their respective communities. These members contribute more towards the richness and diversity of research findings.
Principals and decision makers at small and mid-sized Hong Kong companies.
Doctors, lawyers and accountants, reached through the bodies they belong to.
Start-up founders with cutting-edge technology innovations.
Owners’ organisations and buyer networks, including recent purchasers.
Private car owners and enthusiasts, from recent buyers to the clubs and communities they belong to.
Affluent individuals and families with significant investable assets, and the private services they rely on.
Top Talent Pass holders and new residents settling in Hong Kong.
Both sides of the counter: policyholders and the agents who sell to them.
Gen Z and young millennials, from students to first-job starters, and what shapes how they spend.
Celebrity stylists and consumers who spend seriously on how they look.
Trend-conscious shoppers who follow designers, street style and seasonal drops, and the brands they buy into.
Committed amateurs and the clubs and training groups they belong to.
Anime followers, cosplayers and fans who travel for a theme-song singer.
Couples who share a home and a financial future without a marriage certificate.
Couples raising pets instead of kids, and the spending that comes with it.
Creators and influencers with engaged followings, and the audiences that trust their recommendations.
Frequent visitors from Shenzhen, Guangzhou, Foshan, Zhuhai, etc., reached through travel and shopping groups they follow.
Everyday Hong Kong residents across ages, districts and income levels, reached through our wider panel.
Non-married couples have same financial protection needs, yet they have been rarely interviewed in research projects because they are considered to be ‘elusive’.
Cultural and social inclusion for new immigrants bring enormous business opportunities but their needs deserve in-depth exploration.
While grassroots and middle class pursue wealth accumulation, ultra high-networths work hard to diversify risks and preserve wealth for their future generations.
Respondents and referrers can easily follow relevant project invitations, track completion status and view incentive payment records on bespoke online platform.
Datality Lab is a research and data science consultancy based in Hong Kong, running fieldwork since 2018 for a growing portfolio of brands across retail, food and beverage, beauty, financial services and entertainment, and has won 30+ grants and awards across Hong Kong and Singapore. On Innacle, Datality Lab runs the research, from study design through to analysis and reporting.
PsyNet is a psychometrics-driven membership network of more than 3,500 members across Hong Kong, with social channels that generate 100,000+ impressions a month among younger audiences. On Innacle, PsyNet sources and recruits respondents, and handles the logistics on every project, from screening and scheduling to making sure the right people turn up.
Datality Lab’s vast knowledge in insight mining has enabled us to get reacquainted with our target audience. From the use of hi-tech algorithmic research to then the decoding of the consumer mind into usable business recommendations; the team demonstrates utmost balance of professionalism and personal touch.
Tell us the people you are trying to reach. We will come back with how we would recruit them, how long it takes and what it costs.
